SongoftheSouth.net
 

Campaign Book




Category Publicity
Title Campaign Book
Year 1956
Country United States
Description Original campaign book distributed to exhibitors heralding the 1956 re-release of Walt Disney's Song of the South. Saddlestitch, 16 pages, 2-color cover, black and white inside. Distributed By Buena Vista Film Distribution Co., Inc.
Contents Full Complement of Newspaper Ads – Pages 2-9; Scotch Cellophane Tape Sponsors Brer Rabbit's Zip-A-Dee-Doo-Dah Contest – Pages 10-11; Disney Character Merchandising is Alerting Millions of Moviegoers – Page 12; Important Book Promotions to Pre-sell From Coast to Coast – Page 12; Solid-Selling Publicity Stories and Mats – Page 13-15; 12 Photo Story-In-Pix Mat With Text – Page 16; Specially Produced Radio Transcriptions – Inside Back Cover; Strong, Pre-selling Trailers – Inside Back Cover; Attention-winning Television Spots, Lobby Streamers, Hangers and Cards – Inside Back Cover; Posters – Back Cover.
Dimensions 12x18 (inches)
Suggested Value USD $150-200

Collection Catalog #235